Credential: Marketing & Brand Strategy
Learn how to drive value through marketing, with a focus on brand strategy.
FALL 2023: 9/19/2023-11/14/2023 | Tuesdays | 5:30pm-8:30pm
LOCATION: New Albany, OH
Participants will gain an understanding of Marketing as a fundamental discipline needed to create and build successful brands, businesses, nonprofits, products, and even professional individual identities. This course introduces concepts and then quickly provides you with opportunities to apply them to real-world opportunities or challenges through individual assignments and group projects.
This Credential program is 8-weeks with 24 contact hours. To earn your badge of completion, you must achieve a minimum of 70% in 3 Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the course syllabus in Key Performance areas.
Neil Collins is the President and Founder of Results Marketing Group. Previously Neil has served in marketing leadership roles for national consumer brands like Aquafresh, Renu, and Classico Italian foods. He later served as CEO for an accredited career education business and CMO for a major independent supplier of energy to millions of customers, both households and businesses. Currently, Neil serves as a Leader at Innovate New Albany, a business incubator and a hub for innovators and entrepreneurs who are serious about building businesses that are both valuable and sustainable.
*This program is free for students attending Bluffton, Capital, Denison, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, and Wooster. Contact your career center for the promotional code.