Influence versus Manipulation: The Ethics of Persuasion

Success in business depends on being able to get your viewpoint heard and your ideas taken seriously. So how do you feel about your powers of persuasion? If someone tries to talk you into doing something you’d really rather not, do you recognize their tactics? In this course, author and executive coach Don Gilman, PhD., explains how to recognize persuasion techniques when they’re being used against you, as well as how to use those powerful techniques to influence others. He teaches you how to dance between the two tactics of pushing and pulling, use methods of matching and mirroring that feel authentic, and frame important conversations more meaningfully. This course equips you with the tools to become more influential, and you’ll be able to do it in a way that feels natural and authentic.

This course was created by Madecraft. We are pleased to host this training in our library.