As data continues to be the driving force behind business decisions, it’s critical for marketers, data analysts, and team leaders to leverage the power of Adobe Analytics to access and analyze that data. In this course, Adobe Evangelist Eric Matisoff delivers a detailed review of the platform. Learn about the basics of digital analytics, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Explore ways to effectively analyze data composed of Metrics, Dimensions, and Segments by applying data to tables, graphs, customer journey visualizations, and more. Get ready to sharpen your Adobe Analytics skills—and make sure you have all the right resources to continue learning Adobe Analytics.
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